Inside Apple: How America's Most Admired--and Secretive--Company Really Works

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI...

By Adam Lashinsky
Audio CD::::
Publisher: Business Plus; Unabridged edition (May 7, 2013)
Language: English
ISBN-10: 1619693259
ISBN-13: 978-1619693258
Product Dimensions: 5.2 x 1 x 5.8 inches
Amazon Rank: 3647782
Format: PDF Text djvu book

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I would recommend reading the book "Start with Why" by Simon Sinek first before reading this book. This "Inside Apple" book actually says a lot about the HOW of Jobs and Apple, but very little of the WHY. As such, this is not a groundbreaking or revo

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