Are You Brand Dead?: The Creativeans Brandbuilder? Approach To Building Your Brand

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys? Are You Brand Dead? is a light-hearted and essential guide book for brand owners to help them unravel the mystery of branding and build a brand through a tried and proven methodology – the Creativeans BrandBuilder™. A brainchild of brand consultants Kimming Yap and Yulia Saksen, and writer Judy Tham, thi...

By Ms Judy Tham
Paperback: 140 pages
Publisher: Creativeans Pte Ltd (October 16, 2017)
Language: English
ISBN-10: 9811122334
ISBN-13: 978-9811122330
Product Dimensions: 5.5 x 0.3 x 8.5 inches
Amazon Rank: 4161114
Format: PDF ePub djvu book

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Appreciate the textbook approach of having exercises after each important topic.

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